Strategy
Sales & Marketing
Operations
Start-Ups
Business Consulting
Whether you are a established business or just starting, critical decisions need to be made and priorities need to be established to ensure the correct growth of your business. Our business consulting approach is to look at all parts of the business and assist you with the parts that are being unaddressed. With your key focus on your core business competencies, whether that be winning customers, driving sales, or the back office operations, other aspects of your business becomes a secondary priority and is handled on an as needed basis. While this approach may work for a temporary period, processes and procedures are needed to ensure all parts of the business are growing and driving profitability.
With the experience in all facets of business; operations, product development, marketing, purchasing, and sales, ignition marketing and consulting works with companies that are committed to structured growth plans and realistic goals.
Activities start by defining and overall strategy and focus for the business and breaking down the necessary steps in all departments to accomplish the goal based on the 30 day increments. Employees are organized and priorities are defined by department such that each park along the timeline is in sync and achieves Target milestones.
Our consulting services include:
- General Reorganization & Resource Management
- Operations & Supply Chain Re-engineering
- Sales, Marketing, and Go-to-Market
- Productization & Packaging (Products & Services)
- Startup Launches, sales Strategy, and Marketing Plans
- Mergers and Acquisitions
OUR METHOD
Businesses can easily be overwhelmed by the never ending “opportunities” to connect with prospective customers. It takes focus and prioritization of resources to ensure a maximum return on investment; both financial and time. Regardless of the scope of the project; websites, social media, local promotion, direct marketing, telemarketing, etc… Ignition Marketing & Consulting takes a simple four phase approach in enabling our clients to maximize marketing efforts:
1. UNDERSTAND THE BEHAVIOR OF THE TARGET CUSTOMERS
Rarely is there simply one profile of the ideal target customer. Additionally, rarely is there one trigger point that causes a prospective customer to engage with your business. Developing multiple ideal profiles of target customer segments ensures that messaging is 100% relevant to each target segment.
2. TOUCHPOINT PLAN DEVELOPMENT
To maximize engagement with each of the target segments, alignment of messaging and marketing tactics is mapped out across ideal channels of communications.
3. PLAN EXECUTION
Integrating selected offline and online marketing tactics, Ignition Marketing and our partners can execute on the simplest or most complex of marketing plans including digital marketing, customer communications, print and promotional advertising, public relations, and more.
4. MEASURE & ADJUST
The most critical component of any marketing effort is to measure your results and make adjustments as needed. Simple activities like connecting with new customers and asking them what they like about your company, your product, and why they made the decision to purchase or work with you can provide great insight into what parts of your marketing effort is working and what needs to be changed.
