Custom Logo Design and Branding
Custom logo design, branding, and messaging; it must be authentic, connect with your target audience, and drive them to take action.
Working with our customers, we craft clear and simple messaging that reflects your company mission, target market(s), product/service offerings, and the focus needs of the client. Once the messaging is clear, we create the brand which can include everything from a custom logo to a full custom branding toolkit. Our mission is to create a client brand that doesn’t just pitch the product, but will create excitement and call to action throughout every aspect of a go-to-market strategy.
Our client deliverables include everything that a business would need to create a uniform brand and message across all sales and marketing efforts such as mission statements, logo design, branding style guides, value proposition statements, and more … And if you only need one small part, we do that also.
Explore this section of our site to learn more about the catalog of Ignition Marketing Services that can be grouped to form a comprehensive plan for any business. Share your goals with us and we can custom tailor a plan that works perfect for you.
OUR METHOD
Businesses can easily be overwhelmed by the never ending “opportunities” to connect with prospective customers. It takes focus and prioritization of resources to ensure a maximum return on investment; both financial and time. Regardless of the scope of the project; websites, social media, local promotion, direct marketing, telemarketing, etc… Ignition Marketing & Consulting takes a simple four phase approach in enabling our clients to maximize marketing efforts:
1. UNDERSTAND THE BEHAVIOR OF THE TARGET CUSTOMERS
Rarely is there simply one profile of the ideal target customer. Additionally, rarely is there one trigger point that causes a prospective customer to engage with your business. Developing multiple ideal profiles of target customer segments ensures that messaging is 100% relevant to each target segment.
2. TOUCHPOINT PLAN DEVELOPMENT
To maximize engagement with each of the target segments, alignment of messaging and marketing tactics is mapped out across ideal channels of communications.
3. PLAN EXECUTION
Integrating selected offline and online marketing tactics, Ignition Marketing and our partners can execute on the simplest or most complex of marketing plans including digital marketing, customer communications, print and promotional advertising, public relations, and more.
4. MEASURE & ADJUST
The most critical component of any marketing effort is to measure your results and make adjustments as needed. Simple activities like connecting with new customers and asking them what they like about your company, your product, and why they made the decision to purchase or work with you can provide great insight into what parts of your marketing effort is working and what needs to be changed.
