Marketing FOR Sales Materials
There is a big difference between a marketing brochure and sales materials. Walking into a customer meeting with a product sales ppt or a cost analysis xls says that you understand what the client needs and you are there to deliver it. In order to sell, every sales person needs to present prospective clients with high impact and straight-to-the point sales materials that present a pitch that makes that target client say, “They get it.“
We’ve been out there. With millions of airline miles logged and hundreds of meeting rooms visited, we know how to put together a winning presentation and set of sales materials. Ignition Marketing specializes in the development of sales materials that deliver “customer centric” messaging and enables sales people to orchestrate customer meetings that are more than a simple product pitch. Our sales materials production services include:
- Product Sales Presentations
- Customer Specific Sales Presentations
- Market Sector Presentations (How Your Product/Service Fits To A Vertical Market)
- Brochures & Handoutas
- Cost & Competitive Pricing Analysis
- Much more …
Explore this section of our site to learn more about the catalog of Ignition Marketing Services that can be grouped to form a comprehensive plan for any business. Share your goals with us and we can custom tailor a plan that works perfect for you.
Businesses can easily be overwhelmed by the never ending “opportunities” to connect with prospective customers. It takes focus and prioritization of resources to ensure a maximum return on investment; both financial and time. Regardless of the scope of the project; websites, social media, local promotion, direct marketing, telemarketing, etc… Ignition Marketing & Consulting takes a simple four phase approach in enabling our clients to maximize marketing efforts:
1. UNDERSTAND THE BEHAVIOR OF THE TARGET CUSTOMERS
Rarely is there simply one profile of the ideal target customer. Additionally, rarely is there one trigger point that causes a prospective customer to engage with your business. Developing multiple ideal profiles of target customer segments ensures that messaging is 100% relevant to each target segment.
2. TOUCHPOINT PLAN DEVELOPMENT
To maximize engagement with each of the target segments, alignment of messaging and marketing tactics is mapped out across ideal channels of communications.
3. PLAN EXECUTION
Integrating selected offline and online marketing tactics, Ignition Marketing and our partners can execute on the simplest or most complex of marketing plans including digital marketing, customer communications, print and promotional advertising, public relations, and more.
4. MEASURE & ADJUST
The most critical component of any marketing effort is to measure your results and make adjustments as needed. Simple activities like connecting with new customers and asking them what they like about your company, your product, and why they made the decision to purchase or work with you can provide great insight into what parts of your marketing effort is working and what needs to be changed.
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