Lead Generation & Campaign Management
PLAN. TARGET. EXECUTE.
Lead generation marketing plans can be very simple to very complex. Every company has a unique way of finding new customers. From simple channel communications and customer acquisition campaigns to cross channel campaigns to lifecycle campaigns, Ignition Marketing works with each of our clients to ensure the correct message is being delivered to the correct customer through the correct channel at the correct time – every time!
Don’t spend your valuable time experimenting with “free trial” lead generation products that make unrealistic promises of “quick and easy”. As a business owner, you have confidence in your expertise, so do we. Our philosophy of keeping focused on selecting the most applicable actions from our catalog of custom marketing services allows us to quickly differentiate between “need to have” and “wish list” objectives. In many cases, a business may just need to have the basics created so that they can open for business, while other businesses are at a complicated growth stage and require auxiliary resources to get to the next level. We develop marketing plans in stages, to execute on the critical items first, always keeping an eye on the long term goals.
Businesses can easily be overwhelmed by the never ending “opportunities” to connect with prospective customers. It takes focus and prioritization of resources to ensure a maximum return on investment; both financial and time. Regardless of the scope of the project; websites, social media, local promotion, direct marketing, telemarketing, etc… Ignition Marketing & Consulting takes a simple four phase approach in enabling our clients to maximize marketing efforts:
1. UNDERSTAND THE BEHAVIOR OF THE TARGET CUSTOMERS
Rarely is there simply one profile of the ideal target customer. Additionally, rarely is there one trigger point that causes a prospective customer to engage with your business. Developing multiple ideal profiles of target customer segments ensures that messaging is 100% relevant to each target segment.
2. TOUCHPOINT PLAN DEVELOPMENT
To maximize engagement with each of the target segments, alignment of messaging and marketing tactics is mapped out across ideal channels of communications.
3. PLAN EXECUTION
Integrating selected offline and online marketing tactics, Ignition Marketing and our partners can execute on the simplest or most complex of marketing plans including digital marketing, customer communications, print and promotional advertising, public relations, and more.
4. MEASURE & ADJUST
The most critical component of any marketing effort is to measure your results and make adjustments as needed. Simple activities like connecting with new customers and asking them what they like about your company, your product, and why they made the decision to purchase or work with you can provide great insight into what parts of your marketing effort is working and what needs to be changed.