Designed To Inspire. Built To Support. Optimized To Scale.
Managing all the moving parts of enterprise websites is a daunting task. Every department within the business has their own agenda and sense of priorities; design, messaging, and functionality. We know. We’ve been there. We are a firm that understands how to manage the process and personalities involved to deliver enterprise websites that meet budget and business objectives.
Our enterprise websites service packages include:
- Corporate & Department Level Strategy & Content Meetings
- Corporate Branding & Messaging Design (Homepage & Corp Pages)
- Department Level Branding & Messaging Design
- Website Plan & Timeline Project Management
- Responsive & Mobile Design (Google Compliant)
- Copywriting For Search Engine Optimization (SEO)
- Graphic Design & Esthetic Site Improvements
- Content Improvement: Case Studies, Social Media Feeds, etc…
- Budgeted Software Maintenance & Updates
Businesses can easily be overwhelmed by the never ending “opportunities” to connect with prospective customers. It takes focus and prioritization of resources to ensure a maximum return on investment; both financial and time. Regardless of the scope of the project; websites, social media, promotion, advertising, direct marketing, telemarketing, etc… Ignition Marketing & Consulting takes a simple four phase approach in enabling our clients to maximize marketing efforts:
1. UNDERSTAND THE BEHAVIOR OF THE TARGET CUSTOMERS
Rarely is there simply one profile of the ideal target customer. Additionally, rarely is there one trigger point that causes a prospective customer to engage with your business. Developing multiple ideal profiles of target customer segments ensures that messaging is 100% relevant to each target segment.
2. TOUCHPOINT PLAN DEVELOPMENT
To maximize engagement with each of the target segments, alignment of messaging and marketing tactics is mapped out across ideal channels of communications.
3. PLAN EXECUTION
Integrating selected offline and online marketing tactics, Ignition Marketing and our partners can execute on the simplest or most complex of marketing plans including digital marketing, customer communications, print and promotional advertising, public relations, and more.
4. MEASURE & ADJUST
The most critical component of any marketing effort is to measure your results and make adjustments as needed. Simple activities like connecting with new customers and asking them what they like about your company, your product, and why they made the decision to purchase or work with you can provide great insight into what parts of your marketing effort is working and what needs to be changed.
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