Businesses can easily be overwhelmed by the never ending “opportunities” to connect with prospective customers. It takes focus and prioritization of resources to ensure a maximum return on investment; both financial and time. Regardless of the scope of the project; websites, social media, local promotion, direct marketing, telemarketing, etc… Ignition Marketing & Consulting takes a simple four phase approach in enabling our clients to maximize marketing efforts:

1. UNDERSTAND THE BEHAVIOR OF THE TARGET CUSTOMERS

Rarely is there simply one profile of the ideal target customer. Additionally, rarely is there one trigger point that causes a prospective customer to engage with your business. Developing multiple ideal profiles of target customer segments ensures that messaging is 100% relevant to each target segment.

2. TOUCHPOINT PLAN DEVELOPMENT

To maximize engagement with each of the target segments, alignment of messaging and marketing tactics is mapped out across ideal channels of communications.

3. PLAN EXECUTION

Integrating selected offline and online marketing tactics, Ignition Marketing and our partners can execute on the simplest or most complex of marketing plans including digital marketing, customer communications, print and promotional advertising, public relations, and more.

4. MEASURE & ADJUST

The most critical component of any marketing effort is to measure your results and make adjustments as needed. Simple activities like connecting with new customers and asking them what they like about your company, your product, and why they made the decision to purchase or work with you can provide great insight into what parts of your marketing effort is working and what needs to be changed.