Search Engine Optimization (SEO)
The Field Is Crowded. How Do You Stand Out?
Why can’t the search engines figure out my site without SEO?
Search engines are smart … Google being the smartest … and are able to read through a site content … but sites still need help. The major search engines are always working to improve their technology to ‘crawl’ your site and return the content that you want to present. Correct selection of a Search Engine Optimization (SEO) partner will continually understand your goals and stay updated with the tools available to ensure your site is positioned as highly ranked in your SEO bracket.
Our search engine optimization services include:
- Keyword Selection & Content Creation (Google Compliant)
- Image ‘ALT’ Tags & ALL Media Configuration SEO
- Responsive Search Engine Optimization (SEO)
- Responsive Graphic Design & Esthetic Site Improvements
Businesses can easily be overwhelmed by the never ending “opportunities” to connect with prospective customers. It takes focus and prioritization of resources to ensure a maximum return on investment; both financial and time. Regardless of the scope of the project; websites, social media, local promotion, direct marketing, telemarketing, etc… Ignition Marketing & Consulting takes a simple four phase approach in enabling our clients to maximize marketing efforts:
1. UNDERSTAND THE BEHAVIOR OF THE TARGET CUSTOMERS
Rarely is there simply one profile of the ideal target customer. Additionally, rarely is there one trigger point that causes a prospective customer to engage with your business. Developing multiple ideal profiles of target customer segments ensures that messaging is 100% relevant to each target segment.
2. TOUCHPOINT PLAN DEVELOPMENT
To maximize engagement with each of the target segments, alignment of messaging and marketing tactics is mapped out across ideal channels of communications.
3. PLAN EXECUTION
Integrating selected offline and online marketing tactics, Ignition Marketing and our partners can execute on the simplest or most complex of marketing plans including digital marketing, customer communications, print and promotional advertising, public relations, and more.
4. MEASURE & ADJUST
The most critical component of any marketing effort is to measure your results and make adjustments as needed. Simple activities like connecting with new customers and asking them what they like about your company, your product, and why they made the decision to purchase or work with you can provide great insight into what parts of your marketing effort is working and what needs to be changed.